The midwestern state, Indiana, is not usually the first that comes up when it comes to the topic of multi-level marketing. However, the state has a stable yet quietly developing market. Whether it's in the metropolis of Indianapolis, the suburban areas of Carmel and Fishers, the university cities of Bloomington, Lafayette and West Lafayette, or the vast rural hinterland, Indiana is a highly attractive mixture of customers and distributors.
DSEF reported that Indiana has 489,877 people involved in direct selling generating a revenue of $1.4 billion in retail sales. Similar to other midwestern states, the low tax policy is an attractive factor of doing business in Indiana. The state has a 4.9% corporate income tax while it enjoys a no-local-tax policy.
List of top MLM companies in Indiana
Compared to other constituent states of the US, Indiana has found a middle ground between wealth and poverty, metropolitan life and rural life. Since most of the in-person network marketing happens only in larger cities like Indianapolis, using digital platforms will help to promote your direct selling business to other parts of the state as well. Hoosiers love to invest in good skincare and personal care. Hence skincare, wellness, and personal care companies have a stable base in Indiana. Here is a list of such companies who hold notable positions among top MLM companies in the US.
Data updated in September 2025
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2023
13 Million People Involved • $36.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
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Conclusion
Indiana in the year 2025 is one of the states where direct selling and multi-level marketing will work, provided the company has a heavy social media presence, caters to skincare, wellness or lifestyle segments, and has reasonable costs and requirements. The MLM crowd in the state is not one that embraces forceful multi-level marketing strategies that are characterized by high initial investment or by poor product differentiation. Nevertheless, smart and personalized strategies still have the chance to create a base of loyal customers and earn consistent revenue via social media and influencer networks.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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