Epixel Watch: Market Trends and Insights
The United States is a key player in the global direct selling apparel market due to its diversity in consumer choices, from luxury brands to fast fashion and sportswear. The Statista states that, many of these categories are worth billions of dollars.
Retail sales across the direct selling industry stood at $163.9 billion in 2024. This pause may signal that the industry is ready for better growth after the pandemic downfall. Roughly 104.3 million people worked as independent contractors in the direct selling sector, with women accounting for just over 72% of the workforce.
It also highlights that the US apparel market’s revenue was approximately $359 billion for the year 2024. One fast-growing area that adds the market revenue is plus-size clothing, which is estimated to be worth $24 billion, followed by sportswear. All this shows how big and diverse the US apparel industry is and the business opportunities it could bring.
The US direct selling sector recorded $34.7 billion in retail sales and included 12.2 million people. Average annual sales per direct seller came to about $6,400. Although sales in the Americas fell over the 2021–2024 period, the region saw a small improvement in 2024, with growth of 0.8%. Sales that year totaled $61,189 million, equal to 37.3% of global sales. The Americas also includes seven billion-dollar markets, ranking second globally.
List of leading MLM clothing companies
The following is a curated list of top apparel companies in the US, including their revenue performance in recent years.
Data updated in June 2026
*The above list is subject to market changes and modifications.
Discover the leading 100 MLM companies shaping the global network marketing industry.
Top product segments of clothing companies USA
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | LuLaRoe |
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| 2 | Cabi Online |
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| 3 | Nefful |
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| 4 | Ruby Ribbon |
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| 5 | J. Hilburn |
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Company Age and Leadership: Clothing MLM companies USA
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | LuLaRoe | 2013 | 13 | Deanne Stidham |
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| 2 | Cabi Online | 2002 | 24 | Katie Malone-Woods |
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| 3 | Nefful | 1973 | 53 | Hisami Kamijo |
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| 4 | Ruby Ribbon | 2011 | 15 | Clint McKinlay |
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| 5 | J. Hilburn | 2007 | 19 | Veeral Rathod |
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Top MLM clothing companies making an impact
If you are looking for deeper insights, we are providing all the information regarding the US MLM apparel market in 2026. By the end of this blog, you’ll get an idea about:
- Leading MLM apparel companies
- Their working
- Their market share in the US
- Their revenue turnover comparison
LuLaRoe
LuLaRoe
LuLaRoe is an MLM clothing company selling fashionable clothes specially crafted for women. Their clothing is tailored for women of all body types and shapes. The company claims to offer high-quality and affordable clothes.
Founded in 2013, LuLaRoe’s motto is to create freedom, empower individuals and change lives through stylish, comfortable clothing. The company mainly focuses on tailoring unique fits that suits every individual. Established only a decade ago, LuLaRoe has already expanded and made its mark among the leading network marketing companies.
The company has over 2,700 employees and a market revenue of $395 million in 2024.
Country: USA
Website: https://lularoe.com/
Top Earners: 1
Founder: Deanne Stidham and Mark Stidham
CEO: Mark Stidham
Year Founded: 2013
Headquarters: Corona, Caifornia, United States
Achievements: N/A
Cabi Online
Cabi Online
Cabi Online is a clothing MLM company founded in 2002. Its 12 women founders started their business venture by aiming to provide better shopping experience and working environment for women. Its women-centric business process involves independent consultants or stylists selling products to the customers by offering personal styling. Other attributes involve community engagement and entrepreneurial opportunities.
Consumers can buy personalized clothing provided by a stylist, often in the comfort of their home, and even build connections by involving more people. Today, there are nearly 3,500 independent consultants across countries like the US, Canada, and the UK with an estimated revenue of $200 million in 2024.
Country: USA
Website: https://www.cabionline.com
Top Earners: N/A
Founder: Janet Hankinson, Cynthia Mertensmeyer, and Karen Kohlan
CEO: Katie Malone
Year Founded: 2002
Headquarters: Carson, California, United States
Achievements:
- FAO Partnership Award 2024
- CHOICE magazine "Outstanding Academic Title" award
Nefful
Nefful
Nefful is a global network-marketing company founded in Japan. Founded in 1973, its offices now operate in countries like Taiwan, United States, Hong Kong, Malaysia and more. It’s also one of the largest direct sales companies in Japan and Taiwan. The company’s estimated revenue for the year 2024 is $117 million.
With over 500 products, its product line includes a wide variety of clothing, from undergarments to sleepwear and accessories. The company focuses on many innovations and claims that its negative ion technology, which is incorporated into clothes and accessories, helps support circulation and ensures well-being.
Country: USA
Website: https://neffulusa.com/
Top Earners: N/A
Founder: Hisami Kamijo
CEO: Toshiya Kamijo
Year Founded: 1973
Headquarters: Bayan Lepas, Malaysia
Achievements: N/A
Ruby Ribbon
Ruby Ribbon
Ruby Ribbon is a clothing direct sales company founded in California, USA. The company aims to empower women with its innovative garments and business opportunities. Their clothing line includes shapewear, athleisure and intimates.
Ruby ribbon is a blend of fashion and technology that uses direct selling to create community network. The company’s estimated revenue for the year 2024 was $51 million.
Country: USA
Website: www.rubyribbon.com/
Top Earners: N/A
Founder: Anna Zornosa
CEO: Clint McKinlay
Year Founded: 2011
Headquarters: Calabasas, California, United States
Achievements: N/A
J. Hilburn
J. Hilburn
J. Hilburn is a direct selling USA clothing company that sells custom-fit clothes for men. It mainly prioritizes custom fashion but also sells readymade attire and fashion accessories. The company’s sales representative or style advisor takes measurements of the customer and styes custom-fit suits for them. They also recruit new representatives and earn a share of the profits generated by the new advisors.
The Dallas-based luxury brand merges personal shopping with affordable custom craftsmanship. Established in 2007, the company now has over 1,300 professionals. It also made a consistent revenue of $25 million in the past two years.
Country: USA
Website: www.jhilburn.com/
Top Earners: N/A
Founder: Jay Martin
CEO: Veeral Rathod
Year Founded: 2007
Headquarters: Dallas, Texas, United States
Achievements: N/A
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Quotes from the leaders of clothing MLM companies
Our Mission is to create freedom, serve others, and strengthen families through fashion. It’s a community where lives are being improved through love, purpose, confidence, trust & growth.
Our goal is to preserve the core elements of custom clothing, such as unique sizing patterns for each client, a wide array of personalization options and high-quality construction, while delivering industry-leading production times, quality and consistency.
We’re thrilled to add the industry experience of Russ, Addie, and Meredith to our senior leadership team. In addition, we’re grateful to have two successful executives join our board. Adam and Beth are fantastic resources for the senior leadership team. The insights, strategic perspectives, and innovative ideas of our new executives and board members will help propel cabi forward as we focus on expanding our business and delivering on our growth goals.
Conclusion
The network marketing apparel market in the US has gained immense popularity over the years. Mainly due to a growing need for personalized and flexible shopping experiences and micro-entrepreneurial opportunities. As more people are becoming quality conscious, they tend to check and validate a product before buying it. The US is mostly welcoming to industries that support this trend.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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