Washington state has a growing economy and a population of more than 7.7 million people, offering a lot of exciting business opportunities for entrepreneurs and small business owners alike.
The state is popular for some of the big companies like Amazon, Microsoft, and Starbucks and for having an abundance of tech and network marketing industries. It has over 6,45,000 small businesses that contribute a significant amount to its economic growth and success.
Following growth of 2.2% in 2020 and 2.0% in 2021, global retail sales declined in subsequent years. Sales fell from $170,023 million to $163,863 million in 2024, a total decrease of 3.6% and a CAGR of 1.2% over three years. Even so, sales in 2024 exceeded the 2019 pre-pandemic level of $163,188 million by $675 million, or 0.4%. The number of independent sales representatives stayed almost unchanged in 2024 at 104.3 million, a slight increase of 0.1%. But the 2024 figure is 4.2% lower than the 109.0 million in 2019.
The direct selling sector of Washington state offers plenty of opportunities for young entrepreneurs to thrive. The Direct Selling Education Foundation (DSEF) State Impact Report highlights that, the direct selling industry in Washington experienced a profound decline in 2024. Its retail sales saw a drop of $845 million in 2022 to $681 million in 2023 to $611 million in 2024, which is 10.2% decline. The number of individuals involved in direct selling was 252,849 in 2023 and it decreased to 226,305 in 2024.
List of top MLM companies in Washington
With the online shopping trend emerging in recent times, starting a multi-level marketing ecommerce business in Washington state could be an added advantage. Retail sales in the US direct selling industry totaled $34.7 billion, supported by 12.2 million individuals. Average annual sales per direct seller were approximately $6,400. Here is a list of the top MLM companies in the state contributing to the US direct selling market.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Dive into country-specific insights to understand the global success of the best network marketing companies of the world
US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of MLM companies in Washington
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Rena Ware International, Inc |
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| 2 | Univera |
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| 3 | SimplyFun |
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Company Age and Leadership: MLM companies in Washington
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Rena Ware Int. | 1941 | 85 | Ben Zylstra |
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| 2 | Univera | 1976 | 50 | NA |
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| 3 | SimplyFun | 2004 | 22 | Patty Pearcy |
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Overview of the leading network marketing companies in Washington
Rena Ware International, Inc
Rena Ware International, Inc
Country: USA
Website: www.renaware.com
Top Earners: N/A
Products & Services: Cookware
Founder: Fred Zylstra
CEO: Ben Zylstra
Year Founded: 1941
Headquarters: Bellevue, Washington, USA
Achievements: N/A
Univera
Univera
Country: USA
Website: www.univera.com
Top Earners: 1
Products & Services: Health and wellness, skincare
Founder: Yun-Ho Lee
CEO: Ralph Bietz
Year Founded: N/A
Headquarters: Tacoma, Washington, USA
Achievements: N/A
SimplyFun
SimplyFun
Country: USA
Website: www.simplyfun.com
Top Earners: N/A
Products & Services: Family board games
Founder: Matthew D. Molen, Jeremy D. Young, and Gail DeGiulio
CEO: Patty
Year Founded: 2004
Headquarters: Bellevue, Washington, USA
Achievements:
- Winner of the Academics' Choice Award – Brain Toy
- Winner of the National Parenting Product Award 2023
- Winner of the Oppenheim Toy Portfolio Gold Seal Award
Quotes from the leadership of top MLM companies of Washington
When you help others achieve their dreams, you will achieve your dreams.
To bring the best of nature to humankind.
With a wide scope of industries and low unemployment rate, there is full opportunity for multi-level marketing businesses to establish here. The government also has subsidies available for businesses that qualify. This is an excellent opportunity for entrepreneurs to raise funds as soon as possible.
As per Washington’s tax guide, it’s mandatory for all independent consultants involved in direct selling to register for reporting business and occupation (B&O) tax. They are also liable to collect and remit retail sales tax to the revenue department.
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Moreover, all independent consultants (and direct selling organizations reporting B&O best network marketing companies tax on behalf of their independent consultants) are liable for Service and Other Activities B&O tax on commissions (including prizes, awards and trips) earned as a direct selling representative.
Although sales in the Americas decreased at a CAGR of 2.8% from 2021 to 2024, the region experienced slight growth of 0.8% in 2024. Total sales for the year were $61,189 million with 37.3% of global sales.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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