Direct Selling Roundup

DSA Canada brings industry together at Connect 2026

The Direct Selling Association of Canada hosted a grand event at the Pearle Hotel in Burlington, Ontario with leaders, executives, and partners of various direct selling companies from across Canada. The event witnessed networking moments and educational keynotes on emerging trends in direct selling.

The speakers included Olympic gold medalist Alex Kopacz, AI expert Dan Debnam, World Federation of Direct Selling Associations Executive Director and Chief Operating Officer Shaila Manyam and Chief Commercial Officer of USANA, Brent Neidig. Keynotes on topics related to compensation plan optimization and implementing practical technology applications were delivered.

Connect 2026 also hosted the Awards Gala to honor direct selling companies and executives for their contributions to the industry and the community.

Herbalife India partners with IIT Madras for plant cell fermentation research

Herbalife India announced the launch of its Centre of Excellence in partnership with Indian Institute of Technology, Madras. This initiative focuses on research and innovation in plant cell fermentation and the hub will serve as a development center for advanced plant-based health and wellness products.

The Centre will develop new plant cell fermentation technologies that can be used by various industries. It also aims to train students, researchers, and professionals with advanced skills in plant cell fermentation. The hub will also be beneficial in positioning India as a global leader in commercial plant cell fermentation and sustainable manufacturing.

Professor Ashwin Mahalingam, IIT Madras Dean, Alumni and Corporate Relations stated, “IIT Madras’ partnership with Herbalife and the establishment of Centre of Excellence on Plant Cell Fermentation is an exemplar of how industry and academia can work together to build enduring assets for the nation. With the high-end research facilities at the Centre, we are now confident to push the boundaries of plant cell bioprocessing to translate into solutions for societal impact. We believe this center will not only strengthen India’s self-reliance in sustainable bio-manufacturing, but also create new opportunities for innovation, entrepreneurship and global leadership in next-generation plant-derived products.”

Partner.Co wins five Stevie Awards for the second year in a row

The American Business Awards honored Partner.Co for the second consecutive year in various categories for the contributions and innovations showcased over the past year. Awards were given in the following categories.

Achievement in Collaboration & Partnership for Partner.Co Founders

Founders Darren Zobrist and John Wadsworth were recognized for their teamwork in realizing their long-term vision with practical daily activities.

Management Award: Consumer Products & Durables for Partner.Co Founders

Partner.Co’s founders and team of experts continuously innovate with new technologies to maintain a strong track record of product quality and customer experience.

Partner Engagement Event for PXP’25 Dallas

The grand global conference and customer engagement platform played an important role in building brand loyalty, improving product sales, and increasing Brand Partner enrollment.

Achievement in Engaged Communities for PXP’25 Social Media Coverage

The PXP’25 World Tour used both on-site and remote teams to cover the event in real time and engage with Brand Partners across the globe.

Achievement in Product Innovation for EverGlow

Co.Lab EverGlow received the Stevie honors for its formulation, scientific validation, and innovation in the beauty and wellness category.

Direct selling companies rev up for the FIFA World Cup

The whole world is caught up in the World Cup fever and the same has swept into the direct selling industry as well. Direct selling companies are supporting athletes and fans in their own unique ways. Herbalife has partnered with Cristiano Ronaldo for more than twenty years now and the company shares a framework, “Prepare, Perform, Recover, and Repeat”, for consumers to improve their performance. Herbalife also co-created Herbalife24 CR7 Drive with Cristiano Ronaldo to develop a sports hydration product.

Other direct selling companies like AdvoCare are also attracting global attention through local events like the AdvoCare Recharge Zone! which offers football fans an incredible experience at the FC Dallas Soccer Celebration in Frisco with huge screens showing 97 matches. The event also offers its Spark energy drinks, Rehydrate electrolyte beverages, free popsicles, and a chance to win prizes in their own free claw machine.

eXp World Holdings rebrands as AGNT

eXp World Holdings, Inc. announced a new identity with its rebrand to AGNT, Inc. The company now added a franchise model along with its cloud-based brokerage and unites different brands under an agent-based holding structure.

“We built this company around a single conviction: that agents deserve better economics, better technology and a platform built in their image. AGNT is the formalization of that belief. We are a multi-model platform, and every brand, every tool and every resource under this roof exists to serve agents at every stage of their career. AGNT is who we have always been and who we are building toward,” said Glenn Sanford, Founder, Chairman and CEO of AGNT, Inc.

AGNT Inc. Also changed its legal incorporation from Delaware to Texas in order to align operations with its agent-driven business model. The decision was evaluated for over a year by an independent committee of directors and legal advisors.