Setbacks of poor performance visibility
Changing trends and increasing competition are typical of any clothing and accessories business in the multi-level marketing industry. Complex multi-level compensation and compliance regulations add to the pressure. When businesses concentrate on one, they tend to overlook or compromise the other. They lose visibility into critical processes and suffer serious growth challenges.
The clothing and accessories MLM company was in a similar situation. The company could not decide on adjusting the compensation plan according to the changing market and network conditions. They were operating on the same old plan they drafted at the beginning, because of which their profit margins were dropping. Manual compliance moderation processes fail to catch non-compliant marketing materials circulated online on different communication channels. Distributors lacked proper training and support, and generic training programs were not helping. Customer engagement tracking system failed to identify the concerns and demands of customers in various markets and the marketing team found it difficult to create targeted campaigns. The absence of a lead management system impacted the sales team with performance drops and low conversion rates.
The company needed a solution that could give them full visibility into all major processes with insights and recommendations for improvement.
Analytics embedded solution for process performance monitoring
The BI experts at Epixel MLM Software worked on a solution built with the best of Business Intelligence features on every core MLM process that directly impacts business performance.
Compensation plan management
The compensation analytics system automates commission calculation and payouts as scheduled by the business. The performance of every bonus, commission, and incentive is monitored with a set of metrics based on how often distributors qualify for each, the profit it generates, and how it balances the entire compensation plan.
A compensation analytics dashboard displays payouts and incentive distribution, commissions paid, and withdrawal requests raised. Admins can monitor performance and optimize the compensation structure any time as the situation demands.
Compliance monitoring and moderation
Brand policies, compliance regulations, and marketing guidelines are configured into the compliance management system. Every time a distributor posts content from the platform, the system runs an automated compliance moderation process whereby it flags or blocks the content and sends it to assigned moderators for further evaluation. If the moderator approves the content, it is published, else it goes back to the distributor for revision with flagged sections that are not compliant with the existing policies.
The compliance monitoring system tracks down continuous violators and recommends training programs to update their compliance knowledge. The system can be set up to operate for different markets and changing compliance policies.
Distributor training and onboarding
Performance analytics in the distributor training system analyzes the performance of each distributor to recommend training programs based on their knowledge gaps. Distributors are segmented based on their performance levels on a leaderboard that tracks and rewards top performers. Low performers are provided with a real-time support system with designated sponsors who coach them to improve their skills.
Distributor onboarding process is monitored for registration success and enrollment rate to provide insights on network expansion.
Customer analytics system
The system analyzes customer behaviors, purchase patterns, and lifecycle trends to segment them based on these factors. Personalized follow-ups and campaigns are designed specifically for each segment. Admin can view customer trends to create upselling and cross-selling offers that contribute to improved AOV and retention.
Marketing teams can collect and analyze customer feedback from surveys, reviews, or social media to help identify where they disengage or to improve products or customer experience.
Sales performance monitoring with lead management
Leads from different channels are routed to the sales pipeline after an automated lead scoring and segmentation process. This filters out the high quality leads for sales teams to work on. The sales performance analytics system monitors conversion rates, identifies areas that need to be optimized, and recommends strategies.
The AI-powered system predicts sales performance by market and product to help the company in inventory planning and marketing strategy optimization.
Mobile business management
The mobile-friendly platform lets team members access dashboards, track performance, complete training, and manage customers from anywhere. Mobile analytics system provides real-time insights into key metrics for making faster and accurate decisions.
Users can manage and plan their business on the mobile platform even when working from remote locations.
Reaching decisions that improved performance
Business Intelligence features in the platform forecasted insights that helped the company improve performance across every process and business aspect. Sales, marketing, payout, compliance, training, onboarding, and customer relationship management witnessed continuous improvements with more precise data-driven insights.
Inefficient reporting systems were replaced by analytics dashboards that presented the reports in easily understandable formats. Integrated analytics ensured that commission calculations and customer orders were tracked, verified, and reported in real time. These reduced administrative issues related to product management and delivery.
The system gave the business a fair view of the market with its evolving trends and customer preferences. The company could instantly sense regional demands and customer behavior to make the right moves to capitalize upcoming opportunities and address the challenges.
Vaulting the challenges in implementation
Not all distributors were technically sound. They were hesitant and confused about using analytical dashboards and mobile tools. Simplified interface and interactive dashboards with training and support improved adoption rates.
The risky process of integrating analytics into all core MLM processes, especially compensation plan and compliance management, needed customization and intensive testing. The system was run through various pilot stages and feedback loops to ensure accuracy in business reporting.
The reliability of the system and insights provided was not affected during peak sales periods or with increasing users because of the scalable cloud infrastructure it was built on.
Expected Results
Improved compensation performance
70%
Compliance alignment
100%
Improvement in training completion
65%
Customer retention and engagement rate
52%
Improvement in decision making speed
60%
Increase in sales conversions
45%
Increase in the number of quality leads
61%
Increase in network growth rate
40%
Improved compensation performance
70%
Compliance alignment
100%
Improvement in training completion
65%
Customer retention and engagement rate
52%
Improvement in decision making speed
60%
Increase in sales conversions
45%
Increase in the number of quality leads
61%
Increase in network growth rate
40%
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