Direct Selling Roundup

Juice Plus+ underwent a strategic restructuring for improving growth

Juice Plus+ collaborated with its lenders to expand investments that route the company through new paths of efficiency and growth. The lenders have been stakeholders with the company since 2018 and the increased investment gives them ownership of the company.

Juice Plus+ expects lenders to support the growth of the company, its leadership team, and distributors in 22 countries. Talking about the new restructuring Travis Garza, the Chief Executive Officer of The Juice Plus+ Company said, “We believe in the high potential of Juice Plus+ and the opportunity for growth in this key category and look forward to the increased ability to share our products with more customers around the world. We are enthusiastic about expanding these long-term existing relationships with our core stakeholders as we enter into this next phase of brand growth under their ownership.”

eXp Realty launched its new AI-powered business assistant, Mira

eXp Realty at their eXpcon event in Miami introduced a new AI-powered business assistant, Mira. The AI assistant is designed to guide agents in accessing information and managing their business. Advanced NLP and real-time data will combine to support agents with personalized answers related to any topic within a single system.

The company also introduced eXp University AI Accelerator Series which will offer free training for agents on AI and automation. The training program is an eight-week series led by AI trainers and coaches. “Technology won’t replace agents, but agents who master technology will. That’s why we’re making this elite-level AI training accessible and free to every single agent in our ecosystem,” stated Leo Pareja, CEO of eXp Realty.

German Direct Selling Association brings industry leaders together for Direct Selling Congress 2025

The German Direct Selling Association, Bundesverband Direktvertrieb Deutschland e.V. or BDD, hosted a grand event for this year’s Direct Sales Congress. The event welcomed new members, leaders, and top performers in the direct selling industry from around Germany. The event had an award gala which honored direct selling companies for their innovation and exceptional contributions to the direct selling industry.

Awards were distributed to companies based on the company size with awards for large companies given to HYLA, RINGANA, and PM-International. LichtBlick, lekker, and Telecolumbus/PΫUR were honored in the medium-sized companies category. The small company awards were presented to BSH Hausgeräte, badenova, and EWE Direkt in first, second, and third places respectively.

BDD honored Mary Kay with BDD Innovation Award 2025 for their Foundation Matching Tool, AI meets beauty. RINGANA for their “Charge & Change” mobility concept received BDD Sustainability Award 2025.

Professor Dr. Florian Kraus from the University of Mannheim presented the German direct selling market study “Situation of the Direct Selling Industry in Germany 2025” during the event.

Bellame introduces new strategies and marketing opportunities

Bellame optimizes its global expansion with new shipping strategies. The company sends products to 17 countries excluding the US and works through the week to complete fulfillment needs. “Expanding into 17 countries and launching 7-day-a-week shipping is a testament to both our team’s dedication and the strength of the Bellame community. We’re proud to meet global demand with luxury products, cutting-edge technology, and a business model built on accessibility, integrity and innovation,” said Scott Thompson, Bellame Co-Founder and President.

The company recently announced its omni marketing opportunity which combines affiliate marketing, influencer partnership, and direct selling. As a part of this new strategy, the company supports its brand partners a personalized digital boutique, free professional content, automated marketing systems and corporate support to help them build the brand. “The Omni Marketing platform was created to meet people where they are, empowering them to grow at their own pace with zero risk. Whether you are a creator, beauty professional, or someone simply looking to build a supplemental income, Bellame makes it possible,” said Melissa Thompson, CEO and Founder of Bellame.

The direct selling company has a large global network with operations in Asia, North America, South America, Europe, and the UK.

LifeWave debuts it compensation plan 2.0 at its Global Conference 2025

LifeWave hosted its Global “Share the Light Conference 2025” from October 23 to 25. The company unveiled a new video featuring Willian Shatner as a LifeWave intern touring their Welcome Center facility.

The company also presented its revamped compensation plan that now includes nine ways to earn and travel with new recognition programs. The Global Conference 2025 hosted brand partners and offered opportunities to gain valuable insights about the new brand updates and product releases.

The event took place in Anaheim, California with entertaining performances from The Doobie Brothers and Sir Elton John. The event also experienced a choir by Grammy-winner Jacob Collier.