Direct Selling Roundup

November 2025

AI tools and innovative apps caught the industry’s attention in November together with major mergers and acquisitions. The direct selling industry shined brightly in November with awards and recognitions for companies, leaders, and products.

November 2025

The Real Brokerage named in “Fastest Growing Companies” list

The Real Brokerage Inc. was listed at #100 on the Deloitte Technology Fast 500. The list honors the fastest growing companies in the technology, media, telecommunications, life sciences, fintech and energy sectors of North America. It is compiled based on company’s ownership of an intellectual property or technology that contributes to the initial year’s operating revenue that exceeds $50,000 and current year’s operating revenue of $5 million with more than 50% growth rate.

The Real Brokerage also caught attention with the launch of its AI innovations. The company in its annual agent conference, RISE 2025, announced the launch of Leo, its 24/7 AI assistant. Leo is expected to automate content creation to support agents in their real estate journey. The company also unveiled “Real Wallet Rewards” through which its agents can reduce brokerage fees through their accrued rewards.

LifeWave hosts 2025 Global Conference in California

LifeWave conducted the grand 2025 Global Conference in Anaheim, California. Brand partners from more than 35 countries joined the event virtually and in person, marking a record breaking attendance in the company’s history.

The three-day-long event was celebrated with the launch of new products and LifeWave NOW app. The app offers social media tools, progress tracking, and team building resources for brand partners. “This year’s Share the Light Conference was more than an event—it was a movement. From groundbreaking technology to world-class inspiration, this milestone gathering reflected our mission to bring light and healing into the world, providing people with more energy, vitality and hope,” said David Schmidt, LifeWave CEO and Founder.

Talk Fusion launches a new affiliate program

Talk Fusion recently announced the launch of a new tool and affiliate program, GetPaidin1.com, that offers network marketers Instant Pay Opportunity, Video Email Technology, and community-first culture in 13 languages. The website will support lead generation and simplify instant duplication to help brand promoters to easily grow their business.

It also offers brand partners a self-replicating link for personal branding with options to personalize their website according to their preference. “Each Promoter link is unique in that the prefix is their Talk Fusion 8-digit-ID followed by ‘.getpaidin1.com’, however, Promoters have the opportunity to change it to whatever they like. It’s cutting-edge technology, but designed to be user-friendly,” said Kristie Reina, Talk Fusion Founder.

Companies, leaders, and products appreciated for exceptional contribution

Direct selling industry in November witnessed the felicitation of products, people, and companies for their commitment and contribution. In addition to The Real Brokerage being honored as the fastest growing company, Color Street and inCruises were also recognized in different events with Color Street earning a Silver Award at the Global Makeup Awards in the Best Nail category for its Color Street Attract FX Collection. InCruises was awarded with the Best MSC Yacht Club Producer 2025 as well as the FIT Over the Top Producer 2025 in All Stars of the Sea event by MSC Cruises.

Leadership recognitions included Leo Pareja, eXp Realty CEO, who was named to the 2025 MarketWatch 25 list for bringing transparency and empowering agents in the real estate sector with innovation and collaboration. Products from USANA, Partner.Co, and Sunrider also received recognition in various aspects. USANA’s MagneCal D Supplement was conferred with ConsumerLab.com Seal of Approval and Partner.Co’s EverGlow received the Friend of the Sea certification. In a global recognition event, Sunrider’s Dr. Chen UrbanShield Nourishing Serum was recognized as the Hydration Serum of the Year at the 2025 Beauty Innovation Awards.