Direct Selling Roundup

Preliminary revenue reports show a solid 2025

Many MLM companies released the preliminary revenue report for 2025 while many are still eagerly awaited. USANA’s preliminary fiscal year 2025 reports show that the net sales are expected to reach $925 million which is an approximate 8% increase from its previous year’s revenue of $855 million. The company has set a revenue goal of $1 billion for 2026.

LR Health & Beauty reported an expected net sales of $328 million, which is also an 8% increase from its 2024 revenue of $303 million. The company expects EBITDA around $19 million for 2025 which is below the previously published expectation between $20 and $23.75 million.

Direct selling companies like Zinzino and Bravenly Global also released their preliminary sales reports for 2025. Bravenly in their Vision 2026 event, revealed $101.48 million in total 2025 sales. Their Vision 2026 growth strategy is set around achieving $200 million in annual sales.

Zinzino reported a total revenue of $363 million for 2025, a 51% year-over-year increase. The quarterly revenue highlights of the company show a 46% Q4 growth when compared to the previous year. 2025 was a strong year for Zinzino with revenue increases and significant acquisitions.

New technology app enhances Tiens operations

Tiens launched its new Komstar app in the US. The app was developed to improve company’s growth and presence across 224 countries around the world. The app will connect the company and its workforce with innovation and digitally advanced features. The official market launch in the US is scheduled to take place in New York in April 2025.

“We invite all Tiens partners, leaders and wellness entrepreneurs to join us for the official market launch in the USA. Experience the excitement, connect with visionary leaders and discover how you can be part of this groundbreaking business expansion in 2026,” stated the company.

Avon International sold to Regent LP

Natura & Co announced the sale of Avon International to Regent LP but will be retaining its Latin American operations. The sale includes Avon’s business in Europe, Asia, and Africa but does not include Russia. Natura & Co has long intended to restructure its corporate structure. As a part of this strategy, the organization plans to merge operations into their subsidiary, Natura Cosmeticos, making it the parent company.

The structural changes are meant to simplify operations to focus on the company’s core markets.

PM-International achieves significant milestones

PM-International recently announced the sales of one billion FitLine products worldwide. The FitLine brand has been popular among professional athletes and sports associations like the ATP Tour, the German Ice Hockey Federation, the Paris Basketball Team and the Korean Wrestling Federation. The company CEO & Founder, Rolf Sorg, expressed his excitement, “This number stands for one billion decisions to trust in FitLine, that make a difference for people every day – and 1 billion times the chance to improve life quality. For this, we are incredibly thankful to our customers and partners.”

In another historic announcement, PM-International shared the news of income increase for its distributors. The company has increased its onboarding training bonuses by 20% from $50 to $60. Also, the average point value of all products has been increased by 3.3%. “Over the years, we repeatedly took action to further reward our distributors, and we continue to do so. I believe we could be the first direct selling company in history to increase the income of all Team Partners worldwide,” said Rolf Sorg, Founder and CEO of PM-International.

New compensation structure outlines ASEA’s growth outlook in 2026

ASEA launched a new incentive structure for its brand partners, ASEA One. The company considers the new compensation structure is “designed to power the future of network marketing and create a clearer, more attainable path for its distributors at every stage.”

The company is planning an official launch of ASEA One in January 2026 across all of its 35 markets. The new rollout will also be accompanied with new onboarding, training, and digital tools that will support its brand partners. The new compensation design aims to reward habits and behaviors that bring growth to the company and leadership opportunities for its partners, even for the early entrants.

Jarom Webb, Vice Chairman, founding executive and CEO of ASEA said, “This isn’t just multi-level marketing. This is next-level marketing. When so many companies in the industry are pausing, regrouping or pivoting, ASEA is doubling down and investing big in our Brand Partners and the industry. We are defining a next-level, modern-day entrepreneur opportunity.”