Direct Selling Roundup

The Diamonds of Direct Selling

Direct Selling Association in the UK announced the finalists of their corporate awards for 2025. The event is scheduled to happen on the 1st of May during the DSA UK’s 60th anniversary celebrations. The prestigious awards event will recognize the contributions of direct selling companies and the commitment of their sellers.

Here’s the list of finalists of the 2025 Diamonds of Direct Selling Awards:

Field Sales Development Award Finalists:

Magda Biel from Arbonne

Bevin Wint from Genistar

Stela Rafailova from AquaSource

Supplier Award Finalists:

Abstract Events

Liability 1st

Thomas Brown Recruitment

Ultimate Contributor Award Finalists:

Lara Wink from Oriflame

Tracey Powers from Avon

Magdalena Jarmola from PM International

Each category honors personalities and member companies who have made indelible contributions to the growth of the direct selling industry in the UK.

Breakthrough strategies to present new growth opportunities for companies

eXp Realty, the real estate MLM company came up with a new Co-Sponsor Program in its eXpcon Montréal conference. The new program focuses on improving agent productivity with leadership support. New agents are given an additional option to add one more sponsor to the existing Primary Sponsor for uninterrupted support and knowledge sharing.

The company stated that it is a “strategic move to fuel agent growth, build scalable organizations and deepen collaborative DNA that powers eXp’s expansion.” Co-Sponsors will earn level 1 revenue share and a 50% fast start bonus for supporting fellow agents in the network. The brand will officially launch the Co-Sponsor Program on May 1, 2025. The company has also stated that there will not be any change to its existing sponsorship structures. The company has also announced its expansion to Türkiye which markets its 26th international market.

Farmasi has also announced its expansion into France with an official event to take place on May 2nd.

Zinzino doubles its strength with a strategic acquisition of Valentus and expects to get a strong hold in the European markets. The company stated that the acquisition is “another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global scale with innovative biotechnology and a pioneering product portfolio marketed through direct sales.”

Companies in the spotlight

Coway won the Red Dot Design Award 2025 for its user-friendly design and features. The products in the award-winning category include Switch Water Purifier, NOBLE 2.0 Air Purifier Series, and Premium Bidet Remote Control Series.

Tranont was recognized in the 19th Stevie Awards for its outstanding sales and customer service. Loni Smith, customer success training manager, from the company was also honored with a Bronze Stevie in the Customer Service Training Professional of the Year category.

dōTERRA received Market Leadership Award from Verify Market, the global B2B market research and consulting firm. Kirk Jowers, the CEO of dōTERRA expressed his excitement, “We celebrate this award with our Wellness Advocates, who are integral to dōTERRA’s business model. Their dedication and hard work drive sales, expand market reach, and enhance customer loyalty. Without their commitment, dōTERRA would not be the success it is today.”

Companies creating an impact for a better future

Mary Kay Ash Foundation donates $100,000 for domestic violence shelters to support women who are in need of help from domestic abuse. The company has a long standing commitment to empowering women with services like health support, legal assistance, trauma counseling, etc.

Herbalife extended its support for LA Galaxy Special Olympics Unified Team with nutrition education and training. “Building on our shared commitment to health, wellness, and personalized nutrition for peak athletic performance, we’re excited to partner with the LA Galaxy to once again support the Unified Team during the 2025 season, bringing our expertise to help athletes thrive both on and off the field. Through this initiative, we’re excited to provide the team with the same level of expertise and resources that we’ve offered the LA Galaxy pro team for the past 20 years as their Official Nutrition Sponsor,” said Ibi Montesino, Herbalife North America Managing Director.

Beauty Society adds National Refill Day to its CSR list to reduce packaging waste. The company educates people about the benefits of using refillable beauty products. The company has been hosting a sustainability program called Treasure Not Trash, to cut down on single-use waste. Jeannie Lorin, Founder and CEO of Beauty Society said, “It makes me happy to see refills starting to become popular, but it’s not enough. It’s about challenging our industry to do better. Every refill matters. Every tree counts.”