Top skills to succeed in network marketing

A chat with Sissel Andersen

Top skills to succeed in network marketing

04 April 2025

Epixel Originals: Data & Research StudiesThe Expert Edge

Interviewer: Minu Chandran, Senior Industry Research Analyst

Interviewee: Sissel Andersen

About Sissel Andersen

Sissel Andersen is an expert network marketer with over 20 years of experience in the direct selling and network marketing industry. She is a splendid coach and inspiring mentor who has dedicated her career to build success for aspiring network marketers like her.

The 38-year long entrepreneurial journey of Sissel Andersen has contributed to the growth and development of several companies around the world. She is a member of Asea's Global Advisory Council and Million Dollar Club.

The interview

Sissel Andersen’s approach to success has always been a winning formula for many. Here we are, travelling through her success and expertise to decode the top skills that guarantee success in network marketing.

Top skills needed to succeed in network marketing

Minu:

Hi Sissel, Welcome to the interview. Moving on to my first question. Tell us, how can an individual decide if he will fare well in network marketing?

Sissel:

So... I truly believe that network marketing is something all people can learn to do, but there are a few questions they can ask.

  1. Do they enjoy talking to people?
  2. Can they handle rejections?
  3. And are they ready to work hard and learn new things?

If these boxes are checked, they have all qualities to fare well.

Minu:

Alright! So once an individual enters network marketing with the necessary skills, does he/she need to master new skills? What are your thoughts on this?

Sissel:

Yes. Like in all other respects of life and work, we should always be learning. As the industry changes, new skills will be needed to stay successful.

Minu:

Are training and support programs really helping today’s network marketers enhance their skills?

Sissel:

Yes. Good programs teach new strategies, improve existing skills, and provide motivation and support.

Minu:

Rejections are a waking nightmare for network marketers. How can network marketers overcome their “worst fear” of rejection?

Sissel:

Well, I think it's important to understand that rejection is normal. We need to keep a positive attitude and learn from each experience instead of taking it personally.

Minu:

What leadership qualities make a good network marketer a true leader?

Sissel:

Being supportive, communicative, and setting a good example are great qualities. A true leader listens and helps their team grow. It's important to understand that all team members are independent individuals.

Minu:

Your article “Aim for Progress, not Perfection” is an excellent read. Individuals with imperfections but with a growth mindset can succeed in network marketing. Even so, what skills would they need to overcome their imperfections?

Sissel:

Oh, thank you for that. Well, I believe some of the most important skills are communication, empathy, and persistence. We should focus on improving daily and learning from mistakes.

Minu:

Can you give us an instance from your life where you have helped someone successfully establish a network marketing career?

Sissel:

Yes. I have helped this earlier customer that had life changing experiences with our technology, and she really, really wanted to share this with others. But she was extremely shy. So, we practice conversation and boosted her confidence. She now has a thriving network.

Minu:

That sounds like quite an achievement! How should network marketers tailor their communication style when dealing with different prospects or team members?

Sissel:

Listen first, understand their needs, and then speak in a way that relates to their interests and concerns. There's a reason why we have two ears and one mouth.

Minu:

True that! Another question for the leaders out there... What strategies should one adopt to keep their team motivated?

Sissel:

Recognize their efforts, give constructive feedback, and set achievable goals, and celebrate wins together.

Minu:

Moving on to our last question. Is goal-setting a skill in network marketing? If so, can you give some tips to efficient goal planning?

Sissel:

Yes. It's crucial. Set clear, achievable goals, break them down into smaller tasks, and review progress regularly, preferably with your mentor. Keep a positive mindset and adjust as needed.

Minu:

Thank you so much, Sissel, for sharing your invaluable insights. I hope this conversation inspires and empowers network marketers on their journey to success!

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