Confronting the peculiarities of energy MLM sector

Energy MLM business is not like any other MLM sector. Agents do not have a product to sell. Customer acquisition depends on legal service agreements, and every customer must go through rate selection, contract signing, utility verification, and activation before commissions are released for agents. In addition to these are the compliance complexities that follow.

A Europe-based energy MLM company made every effort to accelerate customer onboarding and contract management, but their existing system was slow and inaccurate. Customer onboarding was often queued, and utility verification remained incomplete. In a compliance-strict business region like Europe, data and privacy standards are high, so are the identity verification requirements. The energy MLM business was concerned about their brand reputation and sustainability on these grounds.

Slower onboarding delayed profits, manual contract management and utility verification also brought an increasing number of concerns to the business. They needed an immediate solution, an advanced platform that could address these issues and bring revenue. What they wished to eliminate fully was onboarding-related confusion and inaccurate commission calculations.

Energy MLM sector

Setting up the advanced sales management system

When Epixel MLM Software was handed over the responsibility of developing the sales management system, one goal we focused on was to create a system that wouldn’t compromise on the expected returns and user experience. Of course, with security and privacy in focus.

The features were developed to meet each peculiar challenge the energy MLM companies in the sector are facing.

Contract management

The company can configure one standard contract for all markets or separate ones that respect the regional laws. Business admin can make changes as needed, and the previous version preserved for future reuse.

Every time a customer onboarding is initiated, contracts are personalized with the user’s name and details to be presented for e-signing. This auto generated contract will have every detail of the customer like basic personal information, chosen plan, rates, and contract terms.

The company can choose to use the inbuilt e-signing feature or integrate tools like DocuSign or Adobe Sign. The contracts are stored securely with time and version controls recorded for future reference.

Agents are alerted to take prompt action when a customer's contract is about to expire. They can also access all customer contracts on their agent portals.

Automated utility verification

The system automatically verifies utility information like customer identities, meter numbers, and addresses of users through APIs. It displays the verification status as pending, approved, rejected, or needs correction in real time. Incomplete or incorrect data is alerted to the user and the business admin compelling a prompt update so that there are no onboarding delays because of missing information.

Activation tracking

The accuracy in commission management starts with activation tracking. As soon as the service gets activated, the agent qualifies for commissions in the upcoming payout cycle. The system tracks every stage of activation from user registration, contract submission, verification, confirmation from service provider to activation date.

When an activation is complete, the corresponding agent receives a notification informing them about the successful completion, so they know their eligibility for commissions. Admins will be alerted if there are any pending or overdue activation cases.

The activation tracking system syncs directly with the commission management system and ensures agents are paid customer acquisition bonuses right on time.

Commission management

After activation, when an agent enters the commission system, they are placed on a genealogy tree with necessary personal and customer details. Commissions are paid after every service billing cycle automatically to their preferred account. The calculation of residual commissions is also automated and calculated based on energy consumption either monthly or quarterly, as the brand decides.

Automated compliance management

Energy services contracts in the Europe must follow EU energy directives, country-specific regulations, and GDPR. The automated compliance management system performed EU regulatory checks and ensured that the system adapts to EU consumer rights in specific regions.

The business can upload country-specific contract templates so each agent in the country knows which one to present to their customer. The system ensures that all must-keep disclosures, legal clauses, and consumer rights statements are included.

The personal data of agents and customers is processed according to the GDPR policy to avoid legal concerns. Any violation, missing data, or risks are presented on a compliance dashboard for the admin to monitor and intervene.

Rate selection support

Customer confusion on choosing a cost-effective energy service provider is eliminated through the rate selection support feature. The system recommends the best available plan based on the customer’s location, utility provider, estimated energy usage, and current tariff trends.

Admins can update tariff changes instantly so that agents can provide the most accurate and up-to-date details to customers. Customers and agents can also view estimated monthly costs, savings, and a detailed breakdown of all charges.

Setting up the advanced sales management system

Taking the lead with the sales management system

The performance of the energy MLM company improved in terms of revenue, customers, and agents. Faster onboarding and automated contract management were the two factors that made the contract signing process more efficient and compliant.

Activation was done on time and this improved predictions in commissions. Agent productivity also increased with instant commission payments. Customer satisfaction surveys by the company revealed that they were happy about the rate comparisons support and faster processes.

The company did not have to worry about compliance concerns looming around customer and agent data because the automated compliance management process took care of verification and approvals of customer and agent details.

Taking the lead with the sales management system

Challenges faced in development and implementation

Verification with different utility providers became complex because of the type and quality of data, difference in processes, and regional regulations. Flexible and standardized API connectors with real-time sync ensured verification and activation tracking were efficient and without errors.

Different regions had different compliance regulations, and the system had to switch and adapt to these standards. Automated compliance moderation with regional disclosures and contract templates ensured compliance adherence in all regions.

Not all agents were experts in handling technical systems. Training for system use and feature handling helped all users manage their roles and responsibilities with the system.

Expected Results


Onboarding and contract processing

Increase in onboarding and contract processing speed

56%

Compliant rate recommendations

Improved accuracy in compliant rate recommendations

61%

Customer signups

Increase in the number of customer signups

46%

Utility verification

Improved utility verification success

38%

Compliance and legal issues

Reduction in compliance and legal issues

98%

Commission payments

Improved accuracy in commission payments

99%

Agent productivity and network performance

Improved agent productivity and network performance

68%

Onboarding and contract processing

Increase in onboarding and contract processing speed

56%

Compliant rate recommendations

Improved accuracy in compliant rate recommendations

61%

Customer signups

Increase in the number of customer signups

46%

Utility verification

Improved utility verification success

38%

Compliance and legal issues

Reduction in compliance and legal issues

98%

Commission payments

Improved accuracy in commission payments

99%

Agent productivity and network performance

Improved agent productivity and network performance

68%

Simplify end-to-end contract management with automated smart contracts for global compliance and accurate commission process

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