Direct Selling Roundup

New business strategies improve growth

dōTERRA has announced a change in their existing compensation plan. The new “elevated compensation plan” is expected to impart more flexibility and earning opportunities for the members in its network. The revised compensation strategy has improved sales bonuses and a “Power of 3 Boost” that celebrates personal sales achievements.

Vorwerk’s “Strategy 2030” that was revealed in June encapsulates its goals for the future with a vision to strengthen their international presence. “Our goal for 2030 is as ambitious as it is clear: we want to become the most attractive direct sales company in the world. And we are confident that, with the right strategic direction and our strong Vorwerk community, we are perfectly positioned to achieve it,” said Dr. Thomas Stoffmehl, Speaker of the Executive Board of Vorwerk Group.

BODi relaunched its Affiliate Partner Program for customers, influencers, and content creators. The program promises 40% commission for sharing BODi’s digital subscriptions and products. Customers can also use “refer-a-friend" links to invite their friends and family to BODi network. The new initiative is a part of the company’s strategy to provide personalized services and recover from recent financial and operational challenges.

Delaware House Bill 162 proceedings paused until 2026

The Delaware House Bill 162, also known as “anti-direct selling” legislation, will not be attended to by the Senate until January 2026. The Bill has been opposed by the DSA and industry leaders for the serious concerns it holds for direct selling businesses.

Leaders believe that the bill can create adverse consequences for legally compliant businesses in the region. DSA has been parallelly holding meetings and discussions with law makers to amend the bill. “We appreciate the willingness of Representative Melanie Ross Levin and Senator Stephanie Hansen to hear our concerns and work with us on revisions that strengthened the bill’s clarity and protect consumers. While this legislative session is ending, our collaboration with Delaware lawmakers will continue,” said Dave Grimaldi, CEO of the Direct Selling Association.

The bill is crucial for direct selling businesses operating in Delaware. Even though the direct selling community strongly opposed the bill, it was still passed in the Delaware House with a 27–11 vote.

DSA Canada to host Connect ‘25

The Direct Sellers Association of Canada will be hosting Connect 2025 in British Colombia. The event will feature industry leaders and innovators who will discuss on the capacity of the direct selling industry in contributing to Canada’s economy.

Trisha Miltimore will lead the event as the keynote speaker and share ideas on how to build a positive workplace with great leaders. “This conference is a celebration of the power of people-led businesses. We’re thrilled to bring this event to Kelowna, a city with a thriving small business community and a deep appreciation for innovation and independence,” said Peter Maddox, the President of DSA Canada.

Technology and innovations sparks growth in June

Amway’s microbiome innovation sees a new partnership expansion with HEM Pharma to conduct advanced research in the field of microbiome. The two organizations will now work to create one of the largest microbiome databases in the world. “As part of Amway’s continued vision to help people live better lives, we’re committed to uncovering new insights that inspire innovative lifestyle, product and service solutions, empowering ABOs and enhancing the Amway customer experience worldwide,” said Kristi Pelc, the Chief Research & Development Officer at Amway.

In another synergistic partnership, Vorwerk joins hands with NVIDIA to develop robotic home solutions. The new product will support senior members of the family in household chores like cooking and cleaning. The already innovative product range of Vorwerk has a great line of digital appliances for home and kitchen use. “Vorwerk has always embraced technology to improve our ecosystems and direct-to-consumer capabilities. Now, we’re making the next step towards an era where robotics and smart devices collaborate in a very special way—supporting our community with innovative ecosystems,” stated Julius Ganns, Chief Digital Officer at Vorwerk.