WFDSA in partnership with DSA of the United Arab Emirates hosted the triennial industry event, WFDSA World Congress XVII in Dubai, UAE

October 20, 2023

[Dubai, UAE] The World Federation of Direct Selling Associations (WFDSA) organized their triennial industry event, WFDSA 2023 World Congress “Reimagine the future”, in Dubai from 16th to 18th October. The first ever World Congress held in Dubai, witnessed the participation of industry leaders, organizations, executives, key external stakeholders, technology companies, and other notable personalities from the direct selling industry. The three-day event was hosted at Grand Hyatt and Atlantis The Palm, Dubai. The event also celebrated the 45th anniversary of WFDSA at Grand Hyatt Hotel and a Gala Awards Dinner was hosted at the Atlantis The Palm, Dubai.

The 17th WFDSA Congress welcomed attendees from all over the world with high profile attendees including Mr. Roger Barnett, Chairperson of WFDSA and Chairman and CEO of Shaklee Corporation, Mr. Lam Yu, CEO of Infinitus Global, Dr. Dora Hoan, Group CEO of Best Word Lifestyle Pte. Ltd, Ryan Napierski, President and CEO, Nu Skin Enterprises, Joao Paulo Ferreira, CEO, Natura & Co, and Milind Pant, CEO Amway.

Mr. Noufal Bava, CBO of Epixel Solutions and Mr. Dhanesh Haridas, CTO represented Epixel MLM Software at the international event. Speaking of the experience, Mr. Dhanesh Haridas commented,

“It was indeed an incredible experience to be present at the event. We had the opportunity to engage with the top personalities from the direct selling industry. The event highlighted the importance of technology and its concurrent impact on direct selling businesses. How technology can be leveraged to address gaps in distributor and customer relationships and enhancing the sales enablement techniques for distributors was also a prime point of discussion. Gaining valuable insights into global business trends, the event presented an unparalleled perspective on emerging technologies, industry innovations, and emerging markets.”

“Reimagine. Reinvent. Redefine” was the motto of the event. Existing challenges pertinent to sustainability and regulatory processes in the direct selling industry was put on focus. Challenges impacting core direct selling processes including but not limited to prospecting, lead nurturing, and sales were also emphasized. The event addressed key topics on implementing transformational AI and predictive analytics for optimizing key business processes such as selling through chatbots, product training, performance tracking, etc.

The grand event facilitated the free exchange of ideas and opportunities between the direct selling fraternity. It invited thoughts and perspectives of participants on how new technologies and legal developments are impacting and transforming the direct selling industry. It also staged eminent keynote speakers addressing innovative topics on technology and business management.

Mr. Noufal offered an exclusive account of his experience at the event, “The unique experience of meeting the industry’s famous personalities added to our excitement and pleasure. The industry has travelled a long way from the past, aligning itself with the concept of selling value to the customers rather than focusing on recruitment. Sustainability initiatives have accelerated the pace at which companies are redefining their operations with environment-friendly processes and regeneration initiatives. It was a great opportunity for us as delegates to learn about the industry and its advancements in diverse fields. Our key takeaways included an in-depth analysis of the challenges direct selling companies encounter today and the meticulous strategies they undertake to overcome the hurdles. The experience that we carry with us will surely help Epixel as a brand to evolve in newer ways. We are deeply moved by the vision of the WFDSA to transform the industry, encouraging ethical and sustainable practices. We, as technology partners in the industry, wholeheartedly embrace this vision, committing ourselves to deliver meaningful value to the direct selling community”.

Epixel MLM Software has always been at the forefront, reinforcing ethical and sustainable practices across direct selling businesses leveraging the potential of technology. It has helped direct selling organizations of all sizes cut down on regulatory pressures and ensure uninterrupted operational excellence.

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