Personalizing the ecommerce experience with AI

When the company approached Epixel MLM Software, we set up a team of ecommerce experts to develop a solution that would offer a personalized ecommerce experience for users and increased revenue opportunities for the company.

Along with the standard ecommerce features, the platform also has features to implement personalized merchandising in the business.

AI-driven product recommendations

Apart from ecommerce website, the company could deliver personalized product recommendations across various customer touchpoints. The AI system analyzes customer behavior, shopping patterns, cart activity, device usage, location, and seasonal trends to recommend complementary products and subscriptions.

Company can set goals to increase AOV, customer engagement, or reduce cart abandonment rates, and the system automatically optimizes cross-sell and upsell offers, bundles, or subscriptions to help the company achieve these goals. The AI-powered ecommerce system also recommends products based on distributor level like enrollment kits and products that help them qualify ranks.

The system hides restricted products and moderates medical or income claims for regions with related regulations.

Automated cross-selling and upselling

The automated cross-selling and upselling system offers customers recommendations on different product pages, cart stages, and checkout. The platform analyzes purchasing behavior to suggest complementary wellness products, bundles, and frequently purchased product combos to make these recommendations that also increase AOV. The system also suggests upselling offers such as premium product variants, higher volume packs, and subscription options based on spending patterns of customers.

Every recommendation is aligned with the company’s commission structure to protect distributor earnings and improve ecommerce performance.

MLM compensation system

The system managed personalization of ecommerce with compensation requirements. Every cross-sell and upsell conversions were validated automatically against commission and rank eligibility and promotion policies before presenting it to the customers. The system also supported region-specific pricing, tax changes, and advanced promotion management without overlapping offers.

Real-time analytics dashboard

The analytics dashboard presents performance of each regional market with metrics such as engagement rate, conversions, revenue, and payouts for the company to track and compare. Each campaign and promotion can be set on the dashboard to be tracked by business admin. The dashboard also offers forecasts on AOV and product demands based on visitor behavior.

Distributors have a separate dashboard in their user portals which can be used to track personal sales, team sales, and customer activity. The dashboard can also be set to display only the preferred metrics distributors wish to track.

Compliance protection

MLM and ecommerce actions were governed by compliance features specific to Germany’s regulations. The system ensured that all promotions, product recommendations, and commission calculations correspond to the company’s compensation plan, consumer protection policies, and GDPR requirements.

The automated compliance management system scans and moderates all related processes such as promotions management and commissions payment. Customer data used for personalization was processed through consent management.