Direct Selling Roundup

Direct Selling Association’s Legal and Regulatory conference 2025

The Legal and Regulatory conference held by DSA called for a strong recognition of direct seller independence. Direct Selling Association invited lawmakers, senior White House staff, and legal experts to address the state pressures faced by direct sellers.

Sharing his thoughts on the difficulties faced by direct sellers, Dave Grimaldi, CEO of Direct Selling Association said, “Policymakers need to hear directly from people who can explain why their independence as direct selling distributors works for their lives, why a traditional job structure doesn’t and how clear contractor rules give them the stability to build their business.”

The conference held discussions on key issues, H.R. 3495 bill, FTC rulings, and FDA scrutiny. Direct Selling Caucus leaders from different states and committees and members of Congress also attended the conference. Most stressed topics in the conference were about the importance of independent status for direct sellers, regulatory consistency across states, and protecting flexible work opportunities.

Direct Selling News released preliminary Direct Selling Momentum Services Company Index

Direct Selling News recently published the preliminary list of services companies in the direct selling industry that have recorded at least 20% or a minimum increase of $200 million in year-over-year revenue growth. The 2025 list includes services companies with exceptional growth and sales record of more than $100 million in annual revenue.

The direct selling services companies in the list include:

Epique Realty

eXp Realty

Family First Life

inGroup/inCruises

Keller Williams Realty

LPT Realty

PHP Agency

PPLSI/LegalShield

Primerica

Real Brokerage

Realty of America

Think Energy

World Financial Group

Nu Skin introduces a new wellness device

Nu Skin Enterprises launched a new nutritional wellness device and platform, Prysm iO, to deliver insights on health and wellness. The device applies advanced skin scanning technology to track and measure a user’s carotenoid levels and generates a skin report in real time with real data.

The device converts the data into Prysm Score and delivers personalized report for each user. The AI-powered app offers insights on four categories including diet, fitness, lifestyle, and supplementation.

“Prysm iO isn’t just a device, it’s a shift toward intelligent, personalized wellness. People are investing significant time, effort and money into their health but still asking, ‘Is what I’m doing actually working?’ Prysm iO gives them clear, real-time insights backed by science so they can make informed choices that support their goals. We’re giving people clearer insights into their health so they can make more informed choices and move forward with confidence,” said Ryan Napierski, Nu Skin President and CEO.

Grand direct selling events attracted industry audience around the world

Two grand direct selling events that attracted much attention to the direct selling industry in December were hosted by Greenway Global and PM-International. Greenway Global’s MaxMasters Qatar 2025 was held at Doha, the capital city. The event was attended by 300 partners and senior management team members from across the globe. The event offered advanced training, team building, and networking opportunities along with new product launches.

PM-International hosted around 2,500 top level leaders from all over the world for its annual Leadership Event. With the theme of the event set as “Sprint to $4 Billion”, the company aims to reach $5 billion in retail sales by the end of 2027. The event also celebrated various company milestones, philanthropic efforts, and market entries.

Vorwerk launched a new AI-powered cooking companion

The Cookidoo Assistant is Vorwerk’s new AI-powered cooking companion that guides users through smarter ways of cooking. Cookidoo is a part of the Thermomix range and offers 100,000 global recipes and access to its global community. It helps users find and compare recipes without the need for extensive research.

“With the launch of the Thermomix TM7 in the first half of 2025, we made a clear promise: to open the door to meaningful AI features that truly enhance everyday cooking. Today, I am proud that we are delivering on that promise. The Cookidoo Assistant is a milestone for modern cooking: intelligent, intuitive and developed to make cooking even easier, fun and inspirational. We are the first company in our category to bring such an AI feature to life, and my sincere thanks go to our development teams for making this vision a reality,” said Dr. Thomas Stoffmehl.

Cookidoo is now available in an early access phase in seven European countries and will be rolled out to all markets after complete evaluation.