Lista de empresas de marketing en red en Estados Unidos según ingresos
Lista de empresas multinivel Estados Unidos por tasa de crecimiento
| # | Empresa | Tasa de crecimiento | Ingresos 2024 (en millones USD) |
Ingresos 2023 (en millones USD) |
Año de fundación |
|---|---|---|---|---|---|
| 1 | REAL Brokerage | 83% | 1,260 | 689 | 2014 |
| 2 | Family First Life | 54% | 775 | 503 | 2013 |
| 3 | LifeWave | 50% | 555 | 370 | 2004 |
| 4 | PHP Agency | 47% | 440 | 300 | 2009 |
| 5 | Vivint Smart Home | 27% | 1,000 | 790 | 1999 |
| 6 | Premier Financial Alliance | 17% | 350 | 300 | 2003 |
| 7 | World Financial Group | 15% | 1,500 | 1,300 | 2001 |
| 8 | Primerica | 12% | 3,089 | 2,748 | 1977 |
| 9 | Princess House | 7% | 320 | 299 | 1963 |
| 10 | eXp Realty | 6% | 4,567 | 4,300 | 2002 |
| 11 | LegalShield | 3% | 561 | 546 | 1972 |
| 12 | Nature's Sunshine | 2% | 454 | 445 | 1972 |
| 13 | Vida Divina | 0% | 917 | 917 | 2016 |
| 14 | Arbonne International | 0% | 700 | 700 | 1975 |
| 15 | IYOVIA | 0% | 500 | 500 | 2013 |
| 16 | ACN | 0% | 500 | 500 | 1993 |
| 17 | Shaklee | 0% | 500 | 500 | 1956 |
| 18 | It Works! Global | 0% | 450 | 450 | 2001 |
| 19 | Unicity | 0% | 450 | 450 | 2001 |
| 20 | Isagenix | 0% | 400 | 400 | 2002 |
| 21 | Younique | 0% | 368 | 368 | 2012 |
| 22 | Partner.co | 0% | 350 | 350 | 2007 |
| 23 | Le-Vel | 0% | 350 | 350 | 2012 |
| 24 | Pure Romance | 0% | 350 | 350 | 1993 |
| 25 | Pruvit | 0% | 336 | 336 | 2015 |
| 26 | Pampered Chef | 0% | 300 | 300 | 1980 |
| 27 | Neora | 0% | 300 | 300 | 2011 |
| 28 | Herbalife | -1% | 5,000 | 5,062 | 1980 |
| 29 | Juice Plus+ | -1% | 395 | 400 | 1970 |
| 30 | LuLaRoe | -1% | 395 | 400 | 2013 |
| 31 | DoTerra | -3% | 1,450 | 1,500 | 2008 |
| 32 | Amway | -4% | 7,400 | 7,700 | 1959 |
| 33 | Mary Kay | -4% | 2,400 | 2,500 | 1963 |
| 34 | Melaleuca | -4% | 2,200 | 2,300 | 1985 |
| 35 | Forever Living Products | -6% | 1,700 | 1,800 | 1978 |
| 36 | Ambit Energy | -6% | 1,030 | 1,090 | 2006 |
| 37 | USANA | -7% | 855 | 921 | 1992 |
| 38 | Sunrun | -10% | 2,037 | 2,260 | 2007 |
| 39 | Young Living | -10% | 1,800 | 2,000 | 1993 |
| 40 | Plexus Worldwide | -10% | 341 | 377 | 2008 |
| 41 | SeneGence | -11% | 800 | 900 | 1999 |
| 42 | DXN Global | -11% | 800 | 902 | 1993 |
| 43 | Nu Skin | -12% | 1,732 | 1,969 | 1984 |
| 44 | 4Life | -12% | 300 | 341 | 1998 |
| 45 | Monat Global | -14% | 600 | 700 | 2014 |
| 46 | Hy Cite | -15% | 487 | 570 | 1959 |
| 47 | Scentsy | -18% | 472 | 579 | 2004 |
| 48 | Beach Body | -20% | 419 | 527 | 1998 |
| 49 | Market America | -38% | 500 | 800 | 1992 |
| 50 | Optavia - Medifast | -44% | 602 | 1,072 | 1981 |
©
Epixel MLM Software
Datos actualizados en Junio 2025
Fuente - businessforhome.org
*La lista anterior está sujeta a cambios y modificaciones del mercado.
Descubra cómo se desempeñan los mejores negocios de multinivel en todo el mundo y obtenga una perspectiva global.
Principales segmentos de productos de las empresas líderes de MLM en EE. UU.
| # | Empresa | Principales segmentos de productos | Productos destacados |
|---|---|---|---|
| 1 | Amway |
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| 2 | Herbalife |
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| 3 | eXp Realty |
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| 4 | Primerica |
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| 5 | Mary Kay |
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| 6 | Melaleuca |
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| 7 | Sunrun |
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| 8 | Young Living |
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| 9 | Nu Skin |
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| 10 | Forever Living Products |
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| 11 | World Financial Group |
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| 12 | DoTerra |
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| 13 | REAL Brokerage |
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| 14 | Ambit Energy |
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| 15 | Vivint Smart Home |
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| 16 | Vida Divina |
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| 17 | USANA |
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| 18 | SeneGence |
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| 19 | DXN Global |
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| 20 | Family First Life |
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| 21 | Arbonne International |
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| 22 | Optavia - Medifast |
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| 23 | Monat Global |
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| 24 | LegalShield |
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| 25 | LifeWave |
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| 26 | Market America |
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| 27 | IYOVIA |
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| 28 | ACN |
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| 29 | Shaklee |
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| 30 | Hy Cite Enterprises |
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| 31 | Scentsy |
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| 32 | Nature's Sunshine |
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| 33 | It Works! Global |
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| 34 | Unicity |
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| 35 | PHP Agency |
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| 36 | Beach Body |
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| 37 | Isagenix |
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| 38 | Juice Plus+ |
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| 39 | LuLaRoe |
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| 40 | Younique |
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| 41 | Partner.co |
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| 42 | Le-Vel |
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| 43 | Pure Romance |
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| 44 | Premier Financial Alliance |
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| 45 | Plexus Worldwide |
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| 46 | Pruvit |
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| 47 | Princess House |
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| 48 | Pampered Chef |
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| 49 | 4Life |
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| 50 | Neora |
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| 51 | InCruises (InGroup) |
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| 52 | New U Life |
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| 53 | Seacret Direct |
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| 54 | Stella & Dot |
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| 55 | Total Life Changes |
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| 56 | Sunrider International |
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| 57 | LifeVantage |
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| 58 | Hegemon Group (HGI) |
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| 59 | Life Plus |
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| 60 | Origami Owl |
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| 61 | Cabi Online |
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| 62 | Paparazzi Accessories |
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| 63 | Modere |
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| 64 | MyDailyChoice |
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| 65 | Cutco |
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| 66 | Amare Global |
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| 67 | Rena Ware Int. |
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| 68 | ASEA |
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| 69 | PartyLite |
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| 70 | Youngevity |
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| 71 | Enagic USA |
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| 72 | Stampin' Up! |
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| 73 | Jifu |
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| 74 | LiveGood |
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| 75 | Mannatech |
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| 76 | Nefful |
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| 77 | LimeLife by Alcone |
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| 78 | Tastefully Simple |
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| 79 | Olive Tree People |
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| 80 | Xyngular |
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| 81 | QSciences |
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| 82 | The Super Patch Company |
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| 83 | NeoLife |
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| 84 | Perfectly Posh |
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| 85 | Inspire |
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| 86 | Truvy |
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| 87 | Kirby Company |
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| 88 | QuiAri |
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| 89 | LivePURE |
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| 90 | iGenius |
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| 91 | AmeriPlan USA |
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| 92 | MWR Life |
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| 93 | Synergy International |
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| 94 | Fuxion |
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| 95 | Purium |
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| 96 | Premier Designs |
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| 97 | Ardyss |
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| 98 | Touchstone Essentials |
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| 99 | JR Watkins |
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| 100 | Ruby Ribbon |
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Antigüedad y liderazgo de la empresa: líderes de MLM en EE. UU.
| # | Empresa | Año de fundación | Edad en 2025 (años) | CEO | Fundador(es) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | Herbalife | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 3 | eXp Realty | 2002 | 23 | Leo Pareja | Glenn Darrel Sanford, Brian Culhane |
| 4 | Primerica | 1977 | 48 | Glenn Williams | Arthur L. Williams |
| 5 | Mary Kay | 1963 | 62 | David Holl | Mary Kay Ash |
| 6 | Melaleuca | 1985 | 40 | Jerry Felton | Frank L. VanderSloot |
| 7 | Sunrun | 2007 | 18 | Mary Powell | Ed Fenster, Lynn Jurich |
| 8 | Young Living | 1993 | 32 | Mary Young | Gary Young |
| 9 | Nu Skin | 1984 | 41 | Ryan Napierski | Blake Roney et al. |
| 10 | Forever Living Products | 1978 | 47 | Gregg Maughan | Rex Maughan |
| 11 | World Financial Group | 2001 | 24 | Jack Krbekyan | N/A |
| 12 | DoTerra | 2008 | 17 | Kirk Jowers | David Stirling & Team |
| 13 | REAL Brokerage | 2014 | 11 | Tamir Poleg | Tamir Poleg |
| 14 | Ambit Energy | 2006 | 19 | Jere Thompson | Jere Thompson, Chris Chambless |
| 15 | Vivint Smart Home | 1999 | 26 | David Bywater | Todd Pedersen |
| 16 | Vida Divina | 2016 | 9 | Armand Puyolt | Armand Puyolt |
| 17 | USANA | 1992 | 33 | Jim Brown | Myron Wentz |
| 18 | SeneGence | 1999 | 26 | Joni Rogers | Joni Rogers-Kante |
| 19 | DXN Global | 1993 | 32 | Prajith Pavithran | Datuk Lim Siow Jin |
| 20 | Family First Life | 2013 | 12 | Shawn Meaike | Shawn Meaike |
| 21 | Arbonne International | 1975 | 50 | Jen Orlando | Petter Mørck |
| 22 | Optavia - Medifast | 1981 | 44 | Daniel R. Chard | Wayne Scott Andersen |
| 23 | Monat Global | 2014 | 11 | Rayner Urdaneta | Luis Urdaneta, Rayner Urdaneta |
| 24 | LegalShield | 1972 | 53 | Jeff Bell | Harland Stonecipher |
| 25 | LifeWave | 2004 | 21 | David Schmidt | David Schmidt |
| 26 | Market America | 1992 | 33 | Loren Ridinger | James Ridinger, Loren Ridinger |
| 27 | IYOVIA | 2013 | 12 | N/A | N/A |
| 28 | ACN | 1993 | 32 | Robert Stevanoski | Greg Provenzano, Tony Cupisz, Mike Cupisz |
| 29 | Shaklee | 1956 | 69 | Roger Barnett | Forrest C. Shaklee |
| 30 | Hy Cite Enterprises | 1959 | 66 | N/A | N/A |
| 31 | Scentsy | 2004 | 21 | Orville Thompson | Kara Egan and Colette Gunnell |
| 32 | Nature's Sunshine | 1972 | 53 | Terrence Moorehead | Terrence Moorehead |
| 33 | It Works! Global | 2001 | 24 | John Alcala | Mark Pentecost, Cindy Monroe |
| 34 | Unicity | 2001 | 24 | Stewart Hughes | Stewart Hughes |
| 35 | PHP Agency | 2009 | 16 | Patrick Bet-David | Patrick Bet-David |
| 36 | Beach Body | 1998 | 27 | Carl Daikeler | Carl Daikeler, Jon Congdon |
| 37 | Isagenix | 2002 | 23 | Sharron Walsh | Jim & Kathy Coover |
| 38 | Juice Plus+ | 1970 | 55 | Travis Garza | Jay Martin |
| 39 | LuLaRoe | 2013 | 12 | Deanne Stidham | Mark & DeAnne Stidham |
| 40 | Younique | 2012 | 13 | Kristi Hubbard | Derek Maxfield, Melanie Huscroft |
| 41 | Partner.co | 2007 | 18 | Darren Zobrist | Darren Zobrist & John Wadsworth |
| 42 | Le-Vel | 2012 | 13 | Jason Camper | Jason & Paul Gravette |
| 43 | Pure Romance | 1993 | 32 | Chris Cicchinelli | Chris Cicchinelli |
| 44 | Premier Financial Alliance | 2003 | 22 | David Carroll | David Carroll |
| 45 | Plexus Worldwide | 2008 | 17 | Gene Tipps | Tarl Robinson |
| 46 | Pruvit | 2015 | 10 | Brian Underwood | Brian Underwood |
| 47 | Princess House | 1963 | 62 | Connie Tang | Charlie Collis |
| 48 | Pampered Chef | 1980 | 45 | Nevena Srebreva | Doris Christopher |
| 49 | 4Life | 1998 | 27 | Danny Lee | David & Bianca Lisonbee |
| 50 | Neora | 2011 | 14 | Jeff Olson | Jeff Olson |
| 51 | InCruises (InGroup) | 2015 | 10 | Michael Hutchison | Michael Hutchison |
| 52 | New U Life | 2017 | 8 | Alexy Goldstein | Alexy Goldstein |
| 53 | Seacret Direct | 2005 | 20 | Izhak Ben Shabat | Izhak Ben Shabat and Moty Ben Shaba |
| 54 | Stella & Dot | 2003 | 22 | Jessica Herrin | Jessica Herrin |
| 55 | Total Life Changes | 2003 | 22 | Jack Fallon | Jack Fallon |
| 56 | Sunrider International | 1982 | 43 | Tei-Fu Chen | Tei-Fu Chen & Oi-Lin Chen |
| 57 | LifeVantage | 2003 | 22 | Steve Fife | Dr. Shawn Talbott (Co-Founder) |
| 58 | Hegemon Group (HGI) | 2012 | 13 | Jim Sweeney | Jim Sweeney |
| 59 | Life Plus | 1995 | 30 | Dr. Paul S. Stricker | Dr. Paul S. Stricker |
| 60 | Origami Owl | 2010 | 15 | Carlyce Thompson | N/A |
| 61 | Cabi Online | 2002 | 23 | Kimberly Inskeep | Carol Anderson and Jan Janura |
| 62 | Paparazzi Accessories | 2011 | 14 | Misty Kirby | Misty Kirby, Trent Kirby, Chani Reeve, and Ryan Reeve |
| 63 | Modere | 1992 | 33 | N/A | N/A |
| 64 | MyDailyChoice | 2014 | 11 | Josh Zwagil | Josh Zwagil |
| 65 | Cutco | 1949 | 76 | James Stitt | James Stitt |
| 66 | Amare Global | 2015 | 10 | Asma Ishaq | Hiep Tran |
| 67 | Rena Ware Int. | 1941 | 84 | Ben Zylstra | Fred Zylstra |
| 68 | ASEA | 2007 | 18 | Jarom Webb | Verdis Norton |
| 69 | PartyLite | 1909 | 116 | Tanios Viviani | Mabel Baker |
| 70 | Youngevity | 1997 | 28 | Steve Wallach | Dr. Joel Wallach |
| 71 | Enagic USA | 1974 | 51 | Hironari Oshiro | Hironari Oshiro |
| 72 | Stampin' Up! | 1988 | 37 | Sara Douglass | Shelli Gardner & Sterling Gardner |
| 73 | Jifu | 2018 | 7 | Kyle Copeland | Bradley Boyle |
| 74 | LiveGood | N/A | N/A | Ben Glinsky | Ben Glinsky |
| 75 | Mannatech | 1993 | 32 | Landen Frederick | Samuel Caster |
| 76 | Nefful | 1973 | 52 | Hisami Kamijo | Hisami Kamijo |
| 77 | LimeLife by Alcone | 2015 | 10 | Michele Gay & Madison Mallardi | Michele Gay, Madison Mallardi, and Kristin McDonnell |
| 78 | Tastefully Simple | 1995 | 30 | Jill Blashack Strahan | Jill Blashack Strahan |
| 79 | Olive Tree People | 2017 | 8 | Thomas Lommel | Thomas Lommel |
| 80 | Xyngular | 2009 | 16 | Russ Fletcher | Derek Maxfield, John J. Elkins |
| 81 | QSciences | 2013 | 12 | Marc Wilson | Marc Wilson |
| 82 | The Super Patch Company | 2022 | 3 | Jay Dhaliwal | Jay Dhaliwal |
| 83 | NeoLife | 1958 | 67 | Kendra Brassfield | Jerry Brassfield |
| 84 | Perfectly Posh | 2011 | 14 | Ann Dalton | Ann Dalton and Andrew McBride |
| 85 | Inspire | 2011 | 14 | Ronald Joselin | N/A |
| 86 | Truvy | 2014 | 11 | David Brown | Shawn Gibson and David Brown |
| 87 | Kirby Company | 1935 | 90 | David Grzebinski | Jim Kirby |
| 88 | QuiAri | 2019 | 6 | Bob Reina | Bob Reina |
| 89 | LivePURE | N/A | N/A | Dae Geun Jung | Dae Geun Jung |
| 90 | iGenius | 2016 | 9 | Chad Garner | Uljan Sharka |
| 91 | AmeriPlan USA | 1992 | 33 | Dennis Bloom | Dennis and Daniel Bloom |
| 92 | MWR Life | 2013 | 12 | Yoni Ashurov | Yoni Ashurov |
| 93 | Synergy International | 2000 | 25 | Dan Higginson | Dan Higginson |
| 94 | Fuxion | 2006 | 19 | Alvaro Zuniga Benavides | Alvaro Zuniga Benavides |
| 95 | Purium | 1993 | 32 | David Sandoval | David Sandoval and Amy Venner-Hamdi |
| 96 | Premier Designs | 1985 | 40 | Andy Horner | Andy and Joan Horner |
| 97 | Ardyss | 1991 | 34 | Armida Diaz De Leon | Díaz de León Family |
| 98 | Touchstone Essentials | 2012 | 13 | Eddie Stone | Eddie Stone |
| 99 | JR Watkins | 1868 | 157 | Mark Jacobs | J. R. Watkins |
| 100 | Ruby Ribbon | 2011 | 14 | Clint McKinlay | Anna Zornosa and Deborah Uri |
Mercado de venta directa en Estados Unidos – principales indicadores de desempeño del sector
| Métrica | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Ventas minoristas totales (en miles de millones de USD) | 42.67 | 40.52 | 36.66 | 34.74 |
| Variación interanual de ventas (YoY) | 6.40% | -5.00% | -9.50% | -5.20% |
| Cuota de mercado global | 25.10% | 24.10% | 22.40% | 21.20% |
| CAGR a 3 años | 6.50% | 4.80% | -2.90% | -6.60% |
| Total de representantes independientes (en millones) | 16,200,000 | 14,600,000 | 12,990,000 | 12,180,000 |
| % de representantes mujeres | 76% | 75.10% | 74.20% | 73.40% |
| % de representantes hombres | 24% | 24.90% | 25.80% | 26.60% |
| Sectores clave de productos | Bienestar (36%) Bienes del hogar / Durables para el hogar (14.5%) |
Bienestar (34.7%) Bienes del hogar / Durables para el hogar (13.6%) |
Bienestar (32.5%) Servicios financieros (14.6%) |
Bienestar (30.7%) Servicios financieros (16.4%) |
Cuando en 2024 las ventas alcanzaron los 34.740 mil millones de dólares y una participación regional del 56,8%, Estados Unidos se consolidó como el mayor mercado multimillonario de las Américas. El período pospandemia provocó fluctuaciones en las ventas, registrando una disminución con una CAGR del 6,6% entre 2021 y 2024 y del 5,2% en el último año del período. (Informe de Estadísticas WFDSA 2024)
Estados Unidos domina el mercado de productos de bienestar con una participación del 31%. En 2024, aproximadamente el 73% de los países en las Américas fueron mercados de alta penetración, cerca del 53% en Asia-Pacífico y solo el 15% en Europa. Entre 2021 y 2024, las ventas en las Américas disminuyeron ligeramente en términos generales; sin embargo, solo en 2024 crecieron un 0,8%, alcanzando los 61.189 millones de dólares y representando casi el 37,3% de las ventas globales. En 2024, entre los 15 principales mercados de venta directa, seis registraron menores ventas que el año anterior; estos mercados, que generan menos de mil millones de dólares anuales, lograron ingresos conjuntos por 2.524 millones de dólares, lo que representa aproximadamente el 4,1% del total de ventas regionales. Esta reducción se concentró especialmente en Asia-Pacífico y las Américas. (Informe de Estadísticas WFDSA 2024)
Las 10 compañías de más rápido crecimiento (por tasa de crecimiento)
| Rango | Empresa | Tasa de crecimiento |
|---|---|---|
| 1 | REAL Brokerage | 83% |
| 2 | Family First Life | 54% |
| 3 | LifeWave | 50% |
| 4 | Vivint Smart Home | 27% |
| 5 | InCruises (InGroup) | 23% |
| 6 | World Financial Group | 15% |
| 7 | Premier Financial All. | 17% |
| 8 | Primerica | 12% |
| 9 | Princess House | 7% |
| 10 | eXp Realty | 6% |
Las 10 compañías líderes por ingresos (2025)
| Rango | Empresa | Ingresos 2024 (en millones de USD) |
|---|---|---|
| 1 | Amway | 7,400 |
| 2 | Herbalife | 5,000 |
| 3 | eXp Realty | 4,567 |
| 4 | Primerica | 3,089 |
| 5 | Mary Kay | 2,400 |
| 6 | Melaleuca | 2,200 |
| 7 | Sunrun | 2,037 |
| 8 | Young Living | 1,800 |
| 9 | Nu Skin | 1,732 |
| 10 | Forever Living | 1,700 |
Empresas con las mayores caídas de ingresos
| Rango | Empresa | Tasa de crecimiento |
|---|---|---|
| 1 | Optavia - Medifast | -44% |
| 2 | Market America | -38% |
| 3 | Scentsy | -18% |
| 4 | Beach Body | -20% |
| 5 | Nu Skin | -12% |
| 6 | SeneGence | -11% |
| 7 | Sunrun | -10% |
| 8 | Young Living | -10% |
| 9 | Plexus Worldwide | -10% |
| 10 | 4Life | -12% |
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