MLM automation transforms a health and wellness business

Synopsis

Success demands innovation. Even in the path of conventional businesses, a tinge of innovation can alter the phase of business altogether. Today when technological advancements are making waves in the direct selling industry, success becomes synonymous with innovation and adaptability.

Businesses as expansive as multi-level marketing require extensive resources and strategic management to run successfully. This in turn demand time and financial investment to thrive making a heavy impact on the organizational revenue. How can companies bypass this challenge to succeed and thrive?

Innovation blending automation can back businesses navigate this complex landscape.

Problem

Health and wellness business operating in the MLM industry encountered challenges accelerating the speed and efficiency of their business processes. Manual tasks such as order processing, customer onboarding, and commission calculations were time consuming and error prone. This led to delayed orders and payments impacting distributor-brand confidence and a hindrance to overall business growth.

The conventional distributor training system created inefficiencies in onboarding, skill development, and knowledge dissemination, potentially hampering the productivity and efficiency of the network. Manually managing the marketing activities like campaigns, newsletters, analytics tracking, and other outreach activities were resource-intensive and demanded more time and effort. Lack of a structured process led to bottlenecks in workflows, inefficiencies in targeting the right audience, monitoring campaign performance, and adapting strategies in real-time.

Complexities in managing the business with conventional business processes triggered operational inefficiencies highlighting the need for adaptability and innovation.

Moreover, inaccuracies in commission management not only strained distributor relationships but also questioned distributor-brand rapport rising concerns about the transparency and reliability of the business model.

Despite hindering business processes, the operational inefficiencies posed a real threat to customer experience. Delayed order processing resulted in prolonged wait times, resulting in dissatisfaction negatively impacting the brand loyalty.

In the light of rising complexities, the health and wellness business recognized an urgent need for a comprehensive overhaul of their operational framework. This involved a significant restructuring of their existing manual processes with a more optimized and efficient solution.

Solution

Implementing automation became crucial to improving the efficiency of the business processes. Automating order fulfillment, customer and distributor onboarding, and tracking commissions not only streamlined operations but also accelerated the speed of transactions and enhanced the efficiency of the entire business ecosystem.

Transforming the marketing processes with automated tools and advanced analytical processes significantly improved efficiency and enabled a more agile and data-driven decision making, ultimately optimizing the overall effectiveness of the marketing initiatives.

Epixel MLM Software has innovatively addressed these critical business challenges by providing a comprehensive solution that automates key processes, significantly boosting growth and market readiness.

Compensation management system

Automating the critical and the most complex of MLM business processes demanded a strategic approach to encompass commission management, performance monitoring, timely payouts, and analytics. The newly automated system promised accurate and timely payouts eventually contributing to an increase in distributor retention rates.

Transaction success rate spiked considerably followed by the integration of an efficient payout management system. The commission withdrawal requests were previously validated by the system which is then forwarded to the admin for approval.

Commission analytics dashboard displays key commission-related metrics such as individual and team commissions earned, commissions withdrawn, etc. The system also delivers key insights on compensation plan performance making the decision making process easier for the business.

Onboarding automation

Automated onboarding for MLM health and wellness

Distributor and customer onboarding was simplified and streamlined to ensure an engaging and efficient onboarding experience. The user-friendly onboarding platform facilitates easier registration and secure payments letting customers and distributors onboard confidently.

The interactive onboarding process incorporates a smart interface with detailed tutorials, guides, and prompts to facilitate a comprehensive understanding of the organization and the system. Basic training on organization, compensation plan, and products can be disseminated through the onboarding process itself.

The customizable onboarding module with interactive tools let admins create mentorship programs to help new members in the network navigate through the complex MLM structure effectively. The personalized onboarding process maximized engagement and boosted enrollment rates.

Distributor training

Automated training for MLM health and wellness

Automation of distributor training process capacitated the health and wellness business to establish personalized and adaptive training approach to meet individual distributor skills. The training system analyzes individual performance delivering key insights for admin to optimize the training process. This helped admins identify underperformers and implement targeted training sessions to upskill them, fostering continuous improvement within the team.

Admins can customize the training sessions with interactive and micro-learning modules to suit different distributor capacities. This simplified learning process accentuated course completion rates and ensured knowledge retention among distributors.

To further fuel distributor interests, we decided to integrate some fun in their knowledge acquisition process. Gamification of the training modules included badges, leaderboards, interactive quizzes and surveys, and certifications. This spurred a healthy competition among distributors eventually leading to an increase in training success rate.

Marketing automation

A strategic and comprehensive approach to streamlining the marketing efforts helped the company cut down on resources’ time and effort. Automated lead generation module converted visitors into leads through sign-up forms, pop-ups, surveys, newsletters, landing pages, and social media posts. Identifying the right audience, the platform helped deliver relevant and personalized content across the right channels. We have streamlined the process of channeling high-quality leads to the CRM, empowering sales teams with strategic opportunities for maximum impact.

Advanced campaign management system offers distributors the liberty to schedule and launch different marketing campaigns across channels. Tracking and analyzing omnichannel campaigns helped distributors uncover crucial insights on audience targeting, content delivery, and campaign performance. This has enabled them to optimize strategies tailored to the unique requirements of diverse channels, ensuring a more targeted and effective approach.

Ecommerce and inventory management

The automated ecommerce and inventory management feature facilitated efficient store operations online. The system continuously tracks inventory levels triggering alerts for restocking, dead stocks, and stockouts. The centralized system manages inventory across multiple warehouses providing the business with data-driven forecasts to optimize their inventory levels.

Order processing and fulfillment

The system automatically records and processes orders, generates invoices, and initiates shipping processes from various channels such as online stores, mobile apps, and in-store transactions. It notifies customers with real-time updates on orders through an automated tracking system right from order placement to delivery and beyond.

Auto-ship and subscriptions

The auto-ship and subscription feature helped the business drive consistent and predictable revenue, and customers with a seamless purchase experience. With auto-ship, customers could schedule orders at predetermined intervals without the need for repetitive order placement. The subscription feature personalized customer’s shopping experience by tailoring products and preferences according to their will and need.

Automated genealogy tree

Every new member registered in the MLM network will automatically appear on the genealogy tree. Admins or sponsors can add new members as downlines from the tree itself. The MLM tree offers a comprehensive view of the entire MLM network with personal information, enrollment package purchased, commissions earned, number of downlines, etc.

Rank advancement

The rank advancement module processes preset criteria like sales volume, commissions earned, number of downlines, etc. to promote a distributor to a particular rank. Admins can customize the criteria according to the changing business requirements. A rank roadmap guides distributors on their progress to achieve the next rank.

CRM automation

The CRM automatically captures and organizes leads by employing lead scoring and segmentation techniques to prioritize high quality leads. It streamlines marketing and sales activities establishing seamless communication between connected teams. Customers benefit from real-time chatbot assistance and automated ticketing that ensures uninterrupted customer support.